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This research lies in the multi-disciplinary field of Information and Communication Technology and Development (ICTD). ICTD research considers the potential of existing and the creation of new technological solutions to achieve economic, social, and political development in low-resource or low-income markets.
Mobile phones are crucial communication and empowerment tools for users in developing countries with groundbreaking apps and services in areas such as education, health, agriculture, and finance. They may seem simple to use but they are often perceived as overwhelming, confusing and untrustworthy by users in developing markets. Mobile literacy is defined as the “ability to use mobile phones for purposes other than making and receiving voice calls” [Wyche et all, ICTD 2016]. Academic research has studied topics including obstacles to mobile device usage and literacy, the importance of training in mobile device literacy, the efficiency of videos for teaching mobile device literacy, and the use of intermediaries and virtual rewards to support and encourage users in their learning and app usage.
This research has several parts: 1) qualitative and quantitative study of mobile device usage patterns of users in Senegal; 2) collaborative design of a physical and mobile space for users and developers; 3) production of videos and development of an Android app to teach mobile device literacy; and 4) evaluation of the space, app and video components in the targeted country, Senegal.
We call this research project AppliCafé; this is also the name of the mobile space and application we designed and developed.
This work has been approved under Pace University’s IRB # 994145-1.