Third Competition of Mobile Development in Senegal: Gateway to Success

by Dr. Christelle Scharff

It’s already the Third Competition of Mobile Development in Senegal! When this competition was launched for the first time, the mobile landscape was just at its quintessence in Senegal. Since then the community of mobile developers, entrepreneurs, companies, and enthusiasts has grown. Senegal is one of the most promising mobile markets in Africa.

The competition was initiated by MobileSenegal, a pioneering community focusing on mobile technology (training, pilots, and entrepreneurship) and founded by educators who are also mobile professionals. It generates lots of enthusiasm from Dakar to Ziguinchor, and is good practice and springboard for participants who take part in other contests. To date, none of the existing competitions (even international) focusing on mobile had as many submissions. MobileSenegal capitalizes on three years of work on the ground with training (technical and non-technical) and community building. It put in place a model to organize the competition that emphasizes education, professionalism, and follow-up. This year, the follow-up will be emphasized in different ways: 1) MobileSenegal will mentor the participants to have them release their applications on the Android Market and Nokia Store; and 2) CTIC (http://www.cticdakar.com) will guide the participants in terms of entrepreneurship.

This third edition slogan was “Kou Maffa Deugg Néma Massa“ and, indeed, students and young professionals were at the rendez-vous. The competition was open to all students in Senegal who were asked to submit mobile solutions on the theme “sustainable development – social, economic, environmental…”. Participants could develop for any mobile platform of their choice. They submitted materials including descriptions, executables, videos, screenshots, and presentations. International and local judges evaluated the submission on impact/relevance, innovation/creativity, usability, and quality/readiness to ship. The judging process is comprised of two phases. The six best applications were selected by thirteen judges from Senegal, Canada, France, India, Mali, UK, and USA; the three best ones were then determined after presentation by four judges in Senegal. To engage the community, the public could vote for its favorite app by SMS based on the videos.

15 applications were submitted – 5 Android applications and 10 Java ME applications. The topics tackled by the students include health, transportation, business & finance, productivity, environment, civicism, and social networks. In 2009 and 2011, 12 and 15 applications were submitted respectively. 34 participants (including 2 females) were involved from EPITECH, ESMT, ISI, LTI-ESP, NIIT, UCAD, Thies, and UGB.

The three best applications were:

  • 1st place: SenGeoSante, an Android application for dynamic location of health facilities in Senegal, particularly in Dakar.
  • 2nd place: Donor, a JavaME application that connects blood donors to hospitals.
  • 3rd place: Transport Dakar, an Android application that provides information about closest bus stops.

The three additional finalists were:

  • Easy Contracept, a Java ME application that allows and provides contraception information for women.
  • Adresses Utiles, a Java ME application that guides users to their favorite spots.
  • Visa Mobile, an Android application that helps the user to set up appointments with embassies and consulates

The other applications were XIDMA, NumberLearning, Soukali Mbay, Tontine Group Management (GMT), ArClean, Senecouture, Mobil Money, Census Management (voting card) and EduC-NATURE.

We gathered comments from the participants and from the judges to assess the competition and build on the findings for the organization of future competitions and activities of MobileSenegal. Some of the quotes are included here.

What are the participants saying about the competition?

  • “Participate in a competition is the best way to evaluate first our skills, second our idea to get feedback to improve it, third to obtain devices to work on, and fourth to get visibility on our work, that’s my motivation.”
  • “I would like to say to all beginner programmers how good it is to work under such circumstances: good motivation and desire to do our best. In any case, [the competition] allowed me to challenge myself […].”
  • “I want to finalize this application and release it in the Nokia Store. I also want to develop it on other platforms.”

What are the judges saying about the competition?

  • “I was impressed by the quality of some of the submissions I reviewed (better than “professional” code I’ve seen!).”
  • “Organizing contests make the students think innovatively and make them work hard. They try to do their best.”
  • “Some students developed their applications very well and their ideas were quite innovative.”
  • “It is interesting and motivating to get to know the new and innovative ideas of students and how they implement their ideas.”
  • “The quality of the applications was promising, but there is still place for improvement in terms of usability and UI.”

The competition is really only a beginning! 6 netbooks will be provided to the first participants who will put their applications in the marketplace. The Nokia phones will be provided to the 1st, 2nd and 3rd place and to the first teams when they will release their applications on the marketplace. We will be back in 3 and 6 months with our progress on the release of the applications in the Nokia Store and Android Market.

We are very thankful to our sponsors and supporters who trusted us in the organization of this competition. Pace University and ESMT are partners in the organization of the competition. Prizes were provided by IBM (3 laptops and 6 netbooks), Nokia (9 phones – Nokia N9 and 700) and O’Reilly and Pearson Educations (9 books). Djanoa/Celtouch (http://celtouch.com, http://djanoa.com), Neurotech (http://neurotech.sn) and SenMobile (http://senmobile.com) sponsored the award ceremony that took place at the Novotel Hotel. CTIC offered to follow-up the teams in terms of entrepreneurship. SenMobile proposed to do a usability and UI evaluation of the 3 best applications.

For more information:

Videos of the applications (6 finalists):

http://atlantis.seidenberg.pace.edu/wiki/senegal/Competition20112012VideosApps

Posters of the applications (all):

Pictures of the competition:

PowerPoint presentation on the competition:

Press:

Sud Online, Un projet de géolocalisation des structures de santé remporte le 1er prix, 11 janvier 2012, par Bacary DABO

http://www.sudonline.sn/un-projet-de-geolocalisation-des-structures-de-sante-remporte-le-1er-prix_a_6296.html

SenGeoSante : la « meilleure application mobile » au Sénégal, 10 janvier 2011, par Senegal Medias

http://senegalmedias.blogspot.com/2012/01/sengeosante-la-meilleure-application.html

Concours de développement mobile : les trois finalistes connus, 3 janvier 2011, par Sénégal Medias

http://senegalmedias.blogspot.com/2011/01/concours-de-developpement-mobile-les.html

Site of ESMT (Ecole Superieure Multinationale des Telecommunications)

http://www.esmt.sn/pages/news_pg.php?j=67

Videos:

The following 3 videos were filmed by Basile Niane.

Video of the winners

Video of SenGeoSante

Interview of Christelle Scharff

MobileSenegal:
http://mobilesenegal.org
http://facebook.com/mobilesenegal
@mobilesenegal

MobileSenegal: 2011 in Review

Mobile Monday Dakar – Let’s get started!

by Dr. Christelle Scharff

After several months of negotiation via email and a trip to Mobile World Congress in Barcelona in February, we finally signed the contract and launched Mobile Monday Dakar! Mobile Monday Dakar is the first-ever Mobile Monday chapter of French-speaking Sub-Saharan Africa. There has been lots of buzz around mobility in Kenya, Uganda, South Africa… but now French-speaking countries are starting to make the news!

Here are some 2010 numbers and facts about Senegal provided by ARTP. Senegal has more than 8 million phone subscribers distributed amongst Orange (61%), Tigo (28%) and Expresso (11%) and a mobile penetration rate of around 68%. It was recently announced that Globalcom, the Nigerian operator, will enter the market. The number of Internet users is increasing rapidly to reach 87,000 at the end of 2010 due to more affordable ADSL (89.2% of Internet users) and the introduction of 3G (9.6% of Internet users) by Expresso and Orange.

The Mobile Monday Dakar team is composed: Mame Goumba Mbow, Alex Grouet, Babacar Ngom, Jean-Marie Preira, Karim Sy and myself. We hope to facilitate interaction between the industry’s key players locally and internationally, increase visibility of participants and projects taking place in Senegal, and shape the future of mobile technology in the region for the mutual benefit of everybody (users and key players). Mobile Monday Dakar will complement the already rich mobile and IT community that is present in Senegal and extend it to reach an audience composed of professionals in mobility. MobileSenegal, a project founded in 2008, is the pioneer in building a mobile community. Other initiatives that organize the mobile community are: Senedroid and the meetups called Mobile Innovations Dakar and Thies; groups embracing a wide range of IT topics include GTUGs, SeneJUG, DakarLUG, and Coders4Africa.

The launch of Mobile Monday Dakar took place on Monday, June 27th with a presentation by Laurent Kiba, head of Mobile Payment at Orange Senegal on the topic “Mobile Money: Challenges and Opportunity for Francophone Africa.” The event took place at Jokkolabs, the first co-working space in West Africa, in a supportive atmosphere with more than 30 participants and was sponsored by Mira Networks. Some of the expected guests were not able to attend due to mass protest against the critical power failure situation that Senegal currently faces. Fortunately, attendees made it home safely.

Mobile Money was the perfect topic for the first Mobile Monday Dakar. Mobile Money is an example of reverse innovation – innovation emerging or first adopted in the developing world and then disseminated globally. Today a large part of the world’s population still has no access to banking services for reasons ranging from proximity to trust. The precursor of Mobile Money in Africa, M-PESA by Safaricon in Kenya and its success for the unbanked, was obviously mentioned in the talk’s introduction. Its success relies on its design that involves numerous agents distributed across the country and enables users to complete basic banking transactions without visiting a bank.

Here are some of the questions tackled in the talk.

Why are operators interested in Mobile Money?

Needs of users are evolving rapidly, from voice to data, and now to transactions (including monetary transactions). In developing countries where clients have several SIM cards, use prepaid plans and buy phone credit when they have money, operators are looking for new ways to create customer loyalty – through services and innovation. Mobile money is one of these that can help subscribers who are banked as well as those who are not banked, which is the majority of the population. In Senegal only 5% of the population has a bank account, but mobile penetration is around 68% (in 2010). Operators, if they initiative services or not, will benefit and profit from every transaction since they own the networks. Orange is currently the only operator offering its own Mobile Money solution in Senegal.

What is the Mobile Money landscape in Senegal?

Mobile Money is particularly suitable in the Senegalese reality (la réalite sénégalaise) where family members support each other. Lots of small amounts of money are sent from person to person. Mobile Money is also used as a relay to send remittance from abroad. Will a direct solution be implemented soon? Street vendors of the famous Sandaga market in Dakar use mobile money as a way to keep their daily earnings safe and to save part of it. The landscape of Mobile Monday in Senegal includes Orange Money, Yob’antel, and @Wari. Orange Money was largely presented in the talk as a solution primarily targetingthe unbanked. It was launched in May 2010 in Senegal and is a partnership between Orange Senegal and BCIS (Banque Internationale pour le Commerce et l’Industrie du Sénégal), a bank owned by BNP Paribas. It permits users to transfer money and pay their Orange phone and Internet bills, and Senelec (electricity) utility bills. A fee is deducted from each transaction. Reception and sending money is done through the 1200 Orange distribution points.

How to implement a Mobile Money solution?

Implementing a Mobile Money solution is complex as it involves the telecommunication and banking regulators, operators, a strong distribution channel, and partnerships with merchants and billers. In Senegal, regulators are the Agence de Régulation des Télécommunications et des Postes (ARTP) and the Banque Centrale des Etats de l’Afrique de l’Ouest (BCEAO). Implementation is also costly in operation, customer based development, pedagogical deployment, and marketing.Orange is not expected a return on their investment before two years of operation. Benefits are immense for users – democratization of credits, saving, access to banking, security–and for the society – creation of jobs andincrease the traceability of money (money laundering).

The talk was very educational as it presented Mobile Money at large and focused on the unbanked. The audience, not very familiar with Mobile Money, was very receptive. Questions of the audience concentrated on the interoperability of Mobile Money solutions, one of the work on the agenda of GIM-UEMOA, and the possibility of paying the 3S (Orange Sonatel for phone and Internet, Senelec for electricity, and Societe des Eaux for water) using mobile money solutions. Senegalese are alwaysspending hours in line to pay their utility bills. This will end their hassle soon!

The web site of Mobile Monday Dakar will be available soon at http://www.mobilemondaydakar.org. A call was made for future speakers and venues and our next meetings should be at the end of August. “Inch’allah”, as the Senegalese says.

References:

Orange Money Senegal
http://www.orange-money.sn/

Mobile Senegal
http://mobilesenegal.com/

Senedroid
http://senedroid.com/

Meetup Mobile Innovations Dakar
http://www.meetup.com/mobileinnovationsdakar/

Meetup Mobile Innovations Thies
http://www.meetup.com/mobileinnovationsthies/

GTUG Dakar
http://gtugdakar.blogspot.com/

GTUG Thies
http://gtug.univ-thies.sn/

SeneJUG
http://www.senejug.com/

DakarLUG
http://blog.dakarlug.org/

Coders4Africa
http://www.coders4africa.org/

“Relèvement du taux de bancarisation au Sénégal: La solution du mobile.” Bacary Dabo, Sud Quotidien, 28 juin 2011
http://www.sudonline.sn/la-solution-du-mobile_a_3542.html
http://osiris.sn/article6751.html

“Senegal: Jokkolabs Hosts the First Mobile Monday Dakar.” Isabelle Gross, Balancing Act, 1 July 2011
http://www.balancingact-africa.com/news/en/issue-no-561/top-story/senegal-jokkolabs-ho/en

“Mobile Monday launches in French Africa.” TelecomPaper, 15 June 2011. 16:16 CET
http://t.co/3durS1F

“Mobile Monday for French Sub-Saharan Africa.” BiztechAfrica, June 16, 2011, 12:50 p.m.
http://bit.ly/mq3tNe

“Mira Networks backs inaugural Mobile Monday in Senegal.” Bizcommunity, 17 Jun 2011 09:17
http://bit.ly/kuoThU

Note: Dr. Christelle Scharff, one of the organizers of MobileSenegal, is one of the organizers of Mobile Monday Dakar.